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BRACE YOURSELF
FOR THE FUTURE OF
ROI & INFLUENCE

Welcome to the 6th Edition of our ROI & Influence Study.
It’s time to dive deep into how influence is being used and perceived in today’s marketing strategies. And for the first time ever, this edition brings a fresh perspective: beyond brand advertisers, we now also include insights from agencies navigating this ecosystem.

Influence continues to earn its place in the strategies of brands
and agencies, but there’s still a major challenge when it comes to measurement.

That’s why YOUPIX and Nielsen have once again come together to prepare a data-driven, insight-packed report to help you stay ahead of what’s next in influence marketing.

WE'RE EXPLORING
IN THIS EDITION:

  • Maintaining the relevance of influence;
  • Investment distribution within this strategy;
  • Measurement gaps;
  • The pursuit of professionalization;
  • The role of agencies in the influence ecosystem.
Sneak peek at the results:
82% of brands consider influence marketing important,
and for 52% of those advertisers, it plays a central role
in their strategy.

FILL OUT THE FORM AND DOWNLOAD THE STUDY IN ENGLISH: